When recruiting SEO-specialists, the employer needs to be convinced of the quality of theoretical and practical skills of the employees hired. Let's look at the main questions to assess the level of professional suitability of candidates.
1. What is SEO?
SEO or Search Engine Optimization is a technique performed for the improvement of Search Engine rankings of websites, products, services or other content. It shows unpaid results which is also referred to as “free”, “organic”, “natural” or “earned” results.
2. Why SEO is so important?
The importance of SEO starts with the desire of the companies to gain more traffic for their websites. The ranking over search engines matter because users pay more attention to the first 5 searches on Google. Moreover, the users tend to trust Google’s refined search results because they consider these searches to be more authentic and specific.
3. What is a Search Engine?
A search engine is a web-based software system which is developed to search and locate relevant information on the World Wide Web. Search engines generally answer the queries entered by the users and give them a list of search results.
4. What is a SERP?
Search Engine Result Page or SERP refers to the page that is displayed when a specific search query is entered over the search engine. Apart from showing a list of organic results, SERP might also include advertisements.
5. What is Crawling?
Crawling is the process where a Google bot systematically crawls the World Wide Web. It can also be called a spider or spider bot and it’s usually to index or update pages.
6. What is Indexing?
Indexing starts when the crawling process gets over during a search. Google uses crawling to collect pages relevant to the search queries, and creates index that includes specific words, or search terms and their locations. Search engines answer queries of the users by looking up to the index and showing the most appropriate pages.
7. What is Google-bot?
It is a kind of software used by the Google as a search bot to index a web-page.
8. What are the types of SEO?
There are two types of SEO
On Page Optimization
Off Page Optimization
9. What is On-page SEO?
On-page optimization (or On-page SEO) means the changes you can implement on the website to optimize the site and gain improvements in rankings.
10. What are meta descriptions?
The meta description is an HTML tag that helps Google to understand our website. Most importantly, it’s the data that’s displayed in the SERPs (rankings).
It will look like this:
<meta name=”description” content=”meta description goes here.”/>
11. What is a keyword?
Keyword means any word serving as a key. Keyword in SEO refers to the key phrases and words included in the web content which helps the users to find the specific website by entering relevant search queries over the search engines.
12. What is keyword stemming?
The process of finding out new keywords from the root keyword from the search query is referred to as keywords stemming. Adding a prefix, suffix, or pluralization can be used to create the new keyword.
9. What is On-page SEO?
On-page optimization (or On-page SEO) means the changes you can implement on the website to optimize the site and gain improvements in rankings.
10. What are meta descriptions?
The meta description is an HTML tag that helps Google to understand our website. Most importantly, it’s the data that’s displayed in the SERPs (rankings).
It will look like this:
<meta name=”description” content=”meta description goes here.”/>
11. What is a keyword?
Keyword means any word serving as a key. Keyword in SEO refers to the key phrases and words included in the web content which helps the users to find the specific website by entering relevant search queries over the search engines.
12. What is keyword stemming?
The process of finding out new keywords from the root keyword from the search query is referred to as keywords stemming. Adding a prefix, suffix, or pluralization can be used to create the new keyword.
13. What is robots.txt?
Robots.txt is a text file that you add to your site that tells the search engines what pages you don’t want them to visit.
14. What is XML sitemap?
XML or Extensible Markup Language is primarily created to facilitate the functionality of the search engines.
A good XML sitemap informs the search engines about the number of pages present on a specific website, the frequency of their updates and the time of the last modifications performed on them, which helps in proper indexing of the website by the search engines.
15. What is a 301 Redirect?
A 301 redirect will permanently redirect one specific URL to another URL, either from a typed search or from search engine results.
16. What is anchor text?
Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text is relevant to the page you’re linking to.
17. What is AMP?
Accelerated Mobile Pages (AMP) is an open-source coding standard that makes it easier for publishers to be able to load their sites quickly on mobile.
18. What is Canonical URL?
A canonical tag, also known as a “rel canonical” is a way of letting search engines know which specific URL is the master page. This is necessary if you have multiple variations of the same page on the site.
By using a canonical tag, you can prevent potential “duplicate” content problems.
19. What is an HTML Sitemap?
An HTML sitemap is a list of pages, designed to be accessible to users to help them navigate the site easily.
20. What is a Backlink?
Any incoming links to a website or web page is known as back-link.
21. What is an outbound link?
Any link on a website that links to another web page or website is known as an outbound link.
22. What is Domain Authority?
Domain Authority (DA) is a score developed by Moz that predicts how well a website will rank on search engine result pages (SERP).
23. What is Google Sandbox?
Google sandbox is an imaginary area where new websites and their search rating are put on hold until they prove worthy for ranking. In other words, it checks the standard of the website.
24. What do you mean by Cloaking?
Cloaking is a deceptive way of optimizing your website for search. In this technique, different content will be shown to the search engine crawler than what is presented to the end users.
25. What is the Panda update?
Panda was designed to reward high-value websites and de-value lower quality websites, based on a number of factors that included:
Thin content - Pages with low amounts of relevant content or a small number of pages with good quality content.
Duplicate content - Copy that is online in more than one place. It might be on the same web page or duplicate content found on another page.
26. What is the Penguin update?
The Penguin Update had the goal of catching out sites that had spammy, low-quality links. Its goal was to try and catch blog networks and link farms and other “black hat” link building techniques.
27. What is the Hummingbird update?
Google Hummingbird is a search algorithm used by Google from August 30, 2013. It was designed to embody the special characteristics of speed and precision.
One of the significant advantages of Hummingbird is that Google was able to refresh not just their index but their search engine as well.
28. What is Google Pigeon update?
Google Pigeon is the code name given to one of Google’s local search algorithm updates released on July 24, 2014.
It aimed to increase the ranking of local listing in a search which also affects the search results shown in Google Maps along with the regular Google search results.
29. What is Google Penalty?
A Google Penalty is the negative effect on a website’s search rankings based on the updates to Google’s search algorithms and/or manual review.
It can be an unfortunate malfunction of an algorithm update or an intentional penalization for various black-hat SEO techniques.
Robots.txt is a text file that you add to your site that tells the search engines what pages you don’t want them to visit.
14. What is XML sitemap?
XML or Extensible Markup Language is primarily created to facilitate the functionality of the search engines.
A good XML sitemap informs the search engines about the number of pages present on a specific website, the frequency of their updates and the time of the last modifications performed on them, which helps in proper indexing of the website by the search engines.
15. What is a 301 Redirect?
A 301 redirect will permanently redirect one specific URL to another URL, either from a typed search or from search engine results.
16. What is anchor text?
Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text is relevant to the page you’re linking to.
17. What is AMP?
Accelerated Mobile Pages (AMP) is an open-source coding standard that makes it easier for publishers to be able to load their sites quickly on mobile.
18. What is Canonical URL?
A canonical tag, also known as a “rel canonical” is a way of letting search engines know which specific URL is the master page. This is necessary if you have multiple variations of the same page on the site.
By using a canonical tag, you can prevent potential “duplicate” content problems.
19. What is an HTML Sitemap?
An HTML sitemap is a list of pages, designed to be accessible to users to help them navigate the site easily.
20. What is a Backlink?
Any incoming links to a website or web page is known as back-link.
21. What is an outbound link?
Any link on a website that links to another web page or website is known as an outbound link.
22. What is Domain Authority?
Domain Authority (DA) is a score developed by Moz that predicts how well a website will rank on search engine result pages (SERP).
23. What is Google Sandbox?
Google sandbox is an imaginary area where new websites and their search rating are put on hold until they prove worthy for ranking. In other words, it checks the standard of the website.
24. What do you mean by Cloaking?
Cloaking is a deceptive way of optimizing your website for search. In this technique, different content will be shown to the search engine crawler than what is presented to the end users.
25. What is the Panda update?
Panda was designed to reward high-value websites and de-value lower quality websites, based on a number of factors that included:
Thin content - Pages with low amounts of relevant content or a small number of pages with good quality content.
Duplicate content - Copy that is online in more than one place. It might be on the same web page or duplicate content found on another page.
26. What is the Penguin update?
The Penguin Update had the goal of catching out sites that had spammy, low-quality links. Its goal was to try and catch blog networks and link farms and other “black hat” link building techniques.
27. What is the Hummingbird update?
Google Hummingbird is a search algorithm used by Google from August 30, 2013. It was designed to embody the special characteristics of speed and precision.
One of the significant advantages of Hummingbird is that Google was able to refresh not just their index but their search engine as well.
28. What is Google Pigeon update?
Google Pigeon is the code name given to one of Google’s local search algorithm updates released on July 24, 2014.
It aimed to increase the ranking of local listing in a search which also affects the search results shown in Google Maps along with the regular Google search results.
29. What is Google Penalty?
A Google Penalty is the negative effect on a website’s search rankings based on the updates to Google’s search algorithms and/or manual review.
It can be an unfortunate malfunction of an algorithm update or an intentional penalization for various black-hat SEO techniques.
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