On-page optimization refers to all measures are taken by SEOs within the website to improve the ranking of a site in search engine result pages.
These measures are related to content and HTML source code of a page, e.g. meta tags, keyword placement, and keyword density, etc.
2. Meta Description Optimization
XML the sitemap is primarily designed for the search engines. The main URL it contains all other URLs with their metadata. It also tells how important a URL is when it was last updated, its relation with the site, etc.
We should submit Sitemap in Search console or GWT to find the status of indexing.
8. URL Canonicalization
9. Mobile-Friendly Optimization
A mobile-friendly website is formatted to properly display on smaller screens (such as smartphones and tablets). As an increasing number of mobile users access information from their mobile devices, it is imperative that visitors are having an easy and positive experience with your mobile site.
Mobile-friendly websites consider the following factors:
10. Open Graph Meta Tags
13. Redirect Methods
Redirection is the process of forwarding one URL to a different URL.
A redirect is a way to send both users and search engines to a different URL from the one they originally requested.
A 301 redirect is a permanent redirect which passes between 90-99% of link equity (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website.
14. SEO Friendly URL
Well, optimized URLs are important for both search engine optimization and user experience.
Search engines factor many variables into their decision making process and URLs are high on the list.
As with page titles, URLs help describe a web page to search engines and potential visitors, meaning they should be accurate, enticing, and well-structured.
Few Instructions for Friendly URL
Hope! you have enjoyed with the given data for On-page SEO recommendation.
These measures are related to content and HTML source code of a page, e.g. meta tags, keyword placement, and keyword density, etc.
1. Meta Title Optimization
Page title refers to the title tag displayed on the title bar of your browser window.
The page title tells users and search engines about the type and nature of the information available on your page.
Some important instructions to write optimized title tags are listed below
Length: It should be a maximum of 60 characters long, i.e. Google usually displays the first 50 to 60 characters of a title tag.
Page title refers to the title tag displayed on the title bar of your browser window.
The page title tells users and search engines about the type and nature of the information available on your page.
Length: It should be a maximum of 60 characters long, i.e. Google usually displays the first 50 to 60 characters of a title tag.
Keyword placement: Place the targeted keyword at the start of your title and keep the least important words at the end.
Don't repeat title tags: Write different titles for different pages, i.e. don't place the same title on multiple pages.
simple: Your targeted keyword or phrases should be simple and short, i.e. avoid the worlds such as if, and, then, but, etc.
2. Meta Description Optimization
The meta description is an important part of search engine marketing. The meta description is a short paragraph which is placed in the HTML of a webpage.
The relevant and compelling description draws users from search engine result pages to your website which improves the click-through rate for that webpage.
Some instructions to write optimized title tags are listed below:
Length: It should be up to 180 to 220 characters long else search engine will truncate it, so keep the important keywords in the first or second line of the description.
Keywords: Incorporate the most important keywords in your meta description.
Don't repeat: Write different meta descriptions for different pages else search engine may penalize you for repeating the same description on different pages.
3. Heading Tags OptimizationLength: It should be up to 180 to 220 characters long else search engine will truncate it, so keep the important keywords in the first or second line of the description.
Keywords: Incorporate the most important keywords in your meta description.
Don't repeat: Write different meta descriptions for different pages else search engine may penalize you for repeating the same description on different pages.
- Heading tags refer to the headings of the different paragraphs or sections of a page.
- A Heading differentiates a particular section or paragraph from the rest of the page and makes it more readable and organized.
- There can be a maximum of six heading tags which ranges from H1 to H6 and forms a top-down hierarchy.
- HI is at the top or more important and H6 is at the bottom or least important.
4. Alt Text or Alternative Text Optimization
Alternate text or Alt text is a feature added to an image tag in HTML. It appears in a blank image box when the image cannot be displayed for some reason like slow connection, broken URL or user is using a screen reader.
Alt text is designed to optimize images for speed and SEO. It helps search engines know what an image is about as they cannot see or interpret images.
5. Keyword Research & Optimization
Keyword optimization (also known as keyword research) is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website.
Keyword Research and Analysis enables you to identify the information your target audience is searching and the keyword they are using for their queries. After researching and analyzing the keyword demand you not only get the relevant terms and phrases for SEO but also understand the users in a better way. It helps you build a better website with relevant keywords and phrases.
6. Robots.txt
The robots.txt file tells search engine crawlers which pages or files the crawler can or can't request from your site. This is used mainly to avoid overloading your site with requests; it is not a mechanism for keeping a web page out of Google.
Robots.txt tells the search engine crawlers about the web pages on the website which are not to be visited by them. Robots.txt is useful for averting the indexing of the different parts of website content that the owners do not want to show.
7. XML Sitemap Optimization
Alt text is designed to optimize images for speed and SEO. It helps search engines know what an image is about as they cannot see or interpret images.
5. Keyword Research & Optimization
Keyword optimization (also known as keyword research) is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website.
Keyword Research and Analysis enables you to identify the information your target audience is searching and the keyword they are using for their queries. After researching and analyzing the keyword demand you not only get the relevant terms and phrases for SEO but also understand the users in a better way. It helps you build a better website with relevant keywords and phrases.
6. Robots.txt
The robots.txt file tells search engine crawlers which pages or files the crawler can or can't request from your site. This is used mainly to avoid overloading your site with requests; it is not a mechanism for keeping a web page out of Google.
Robots.txt tells the search engine crawlers about the web pages on the website which are not to be visited by them. Robots.txt is useful for averting the indexing of the different parts of website content that the owners do not want to show.
- XML sitemap plays an important role in improving the search engine rankings of your website.
- This helps the search engines to understand the structure of your website while crawling it!
- An XML sitemap is basically a document containing a list of web pages that you want Google and other search engines to index.
XML the sitemap is primarily designed for the search engines. The main URL it contains all other URLs with their metadata. It also tells how important a URL is when it was last updated, its relation with the site, etc.
8. URL Canonicalization
- Canonical Tag is an HTML element that is used to prevent duplicate content issues in URL.
- The canonical tag tells search engines which version of a URL you want to appear in search results.
- Using the canonical tag prevents problems caused by identical or "duplicate" content appearing on multiple URLs.
- Canonical URL should not be another page URL. Mostly it has to be self URL.
- Canonical URL Should not include that blocked by robots.txt, no response, redirect(301, 302), Client error(404), Server error(500) or ‘no-index tag’.
- The canonical version of URL should always be indexable with 200 response code.
9. Mobile-Friendly Optimization
A mobile-friendly website is formatted to properly display on smaller screens (such as smartphones and tablets). As an increasing number of mobile users access information from their mobile devices, it is imperative that visitors are having an easy and positive experience with your mobile site.
Mobile-friendly websites consider the following factors:
- Legible and bigger text size and content that fits the page
- Easy to follow the navigation
- Large touch-friendly buttons/navigation
- Download and loading speed is faster
- Implémentation AMP (Accelerator Mobile Pages).
10. Open Graph Meta Tags
- Open graph meta tags allow you to control what content shows up when a page is shared on Social Media.
- There are various Open Graph meta tags that help you control your pages on Social Media.
- They have different meaning and provide different information to Social Media so that your page could be displayed accurately on social media.
These tags do not directly affect on-page SEO, but they are definitely directly linked with the performance of your links on social media.
11. Broken Links or 404 pages
Broken links are links that send a message to its visitors that the webpage no longer exists, triggering the 404 error page.
A broken link or dead link is a link on a web page that no longer works because the website is encountering one or more of the reasons below
Reasons for broken links
12. Bread Crumbs Optimization
Breadcrumbs are links that allow a user to track their path from the page they are currently viewing to the home page of your website. They appear close to the top of your page and reflect the structure of your site.
Properly used site breadcrumbs can add context to the innermost of your pages and reduce several negative factors that improve the user experience on your site.
11. Broken Links or 404 pages
Broken links are links that send a message to its visitors that the webpage no longer exists, triggering the 404 error page.
A broken link or dead link is a link on a web page that no longer works because the website is encountering one or more of the reasons below
Reasons for broken links
- An improper URL entered for the link by the website owner.
- The destination website removed the linked web page (causing what is known as a 404 error).
- The destination website permanently moved or no longer exists.
- The user has the software or is behind a firewall that blocks access to the destination website.
Breadcrumbs are links that allow a user to track their path from the page they are currently viewing to the home page of your website. They appear close to the top of your page and reflect the structure of your site.
Properly used site breadcrumbs can add context to the innermost of your pages and reduce several negative factors that improve the user experience on your site.
13. Redirect Methods
Redirection is the process of forwarding one URL to a different URL.
A redirect is a way to send both users and search engines to a different URL from the one they originally requested.
Types of Redirects
301- "Moved Permanently"—recommended for SEOA 301 redirect is a permanent redirect which passes between 90-99% of link equity (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website.
Example URL: https://www.audiencebloom.com/breadcrumbs-help-seo/
302- "Moved Temporarily"
A 302 redirect means that the move is only temporary. Search engines need to figure out whether to keep the old page or replace it with the one found at the new location. Example URL: http://www.socengine.com/seo/
Well, optimized URLs are important for both search engine optimization and user experience.
Search engines factor many variables into their decision making process and URLs are high on the list.
As with page titles, URLs help describe a web page to search engines and potential visitors, meaning they should be accurate, enticing, and well-structured.
Few Instructions for Friendly URL
- Include Keywords in URLs
- Use Hyphens to Separate Words
- Remove extra words in URL
- Shorter URL is Better for SEO Friendly
- Match URL to Page Title is better.
Hope! you have enjoyed with the given data for On-page SEO recommendation.
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