Types of SEO | Methods of SEO | Techniques of SEO

As an SEO Analyst, knowing types of SEO is a very important factor for any website before going to do SEO implementations. This type helps us to provide necessary elements to the website in such a manner. Basically, SEO(Search Engine Optimization) divided into three types.

White-Hat SEO 
It refers to the SEO techniques which are in accordance with the SEO guidelines set by the search engines. It means it uses approved search engine optimization techniques to improve the ranking of a site on search engine results pages (SERP).

Black-Hat SEO
It refers to the SEO techniques which are not in accordance with the SEO guidelines set by the search engines. These techniques exploit the weaknesses in search engines to get higher rankings for websites on the search engine results pages (SERP).

Grey-Hat SEO 
It refers to the SEO techniques which are implemented in the levels White hat and Black hat. It means by following few White hate and Black hat techniques if we do any implementations it comes under Grey hat SEO method. This technique does not help to grow to rank on SERP.

White Hat SEO	Black Hat SEO
The techniques which comply with search engine guidelines are used to improve search engine rankings.	The techniques which are not approved by search engines are used to improve the SEO of a site.
Don't need to worry about getting penalized or de-indexing of your site.	It may get your site banned, de-indexed or penalized by search engines.
Focused on providing quality and relevant content to the users.	Don't care about the quality of the content.
Suitable for people who are looking for a long-term investment.	People looking for quick financial return prefer Black Hat SEO
It focuses on optimum use of keywords in title, meta tags, and body of content.	Keyword density is increased to achieve higher search engine ranking.

Few White-Hat SEO Techniques

• Quality content

As per the Google guidelines, every page on the website should have quality content with targeting optimization by following the keyword density strategies. It helps and improves the website traffic and help us to rich good ranking on Search Engine Result Page.

• Titles and Meta description

Every web page should have individual Title and description tags related to the page content. It also has to optimize with limited characters as per the Google terms and conditions.

• Keyword density

This is the process which must follow while keyword optimization in the content level. As per the Google SEO rules, keywords must implement 3 times out of 100 words. We can also use keyword synonyms for more at the content level.

• Quality and High DA Back-links

Google calculates, and it gives high priority to provide keyword ranking for High DA back-link websites. Every website should have quality and relevant categorized back-links for the web pages.

Few Black-Hat SEO Techniques

• Buy back-links

Buy back-links is the process which has built back-links through unknown parties. Many organizations follow the automated and Buy back-links (from specific websites) to improve ranking on SERP. But Google never accepts such kind of back-links to improve keyword ranking. 

• Gateway or Doorway pages

Doorway pages are defined as low-quality pages (or groups of pages, or entire websites) optimized to rank well for specific keywords that act as a door between users and content. Characteristically, they offer little value to visitors and serve the sole purpose of boosting SEO value.

• Cloaking

Cloaking is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user's browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page.

• Keyword Stuffing

Keyword Stuffing is the kind of optimization which are the keywords have been implemented more than 3 times for 100 words. As per Google guidelines, keywords must be implemented for 3 times out of 100 words in the content level. If we cross it called as keyword stuffing.

Techniques of SEO
They are Two Types of techniques In the SEO world

On-Page SEO

On-page SEO refers to all techniques that can be implemented on your website to improve your ranking in SERP (search engine results pages). On-page refers to both the content and HTML source code of a page that can be optimized

OFF- Page SEO

Off-page SEO refers to everything that can be done outside of your website to improve its visibility on the web. Building back-links is the heart of off-page SEO. Search engines use backlinks as indications of the linked-to content's quality.